Packed with insights and honest conversation about how lifestyle, food and drink brands can make TikTok Shop work for them, from content and creators to affiliates, ads and driving sales.
When & Where
Event Details
Join us for TikTok Shop: Turning Content into Commerce, an exclusive event for lifestyle, food and drink brands looking to understand the opportunities TikTok Shop can offer.
Hosted by Kitch at Caravan Covent Garden, we’ll cut through the noise and explore what it really takes to succeed on TikTok Shop, from creating content that converts and building an affiliate network to paid GMV Max campaigns and driving sales.
Expect honest conversations, actionable takeaways and plenty of opportunity to ask questions and connect with other brands.
Fireside Chat
We’re excited to welcome Sarah Horowitz, Marketing & Innovation Leader at Crayola, for a fireside chat sharing an insider’s perspective on launching TikTok Shop for an iconic global brand.
We’ll be talking to Sarah about Crayola’s journey into social commerce, from making the decision to launch on TikTok Shop to what they’ve learned along the way. We’ll explore how TikTok Shop fits into the wider marketing mix, balancing brand building with driving sales, the role of LIVE and creator-led commerce, and what Sarah believes other established brands should consider before taking the leap.
Expect an open and practical conversation about what’s working, what they’ve learned and where the opportunity lies for brands looking to turn content into commerce.
Who Should Attend
Ideal for marketing, social, ecommerce and brand leaders across lifestyle, retail, food & drink and consumer brands.
Whether you’re considering TikTok Shop, already selling or planning your 2027 social commerce strategy, you’ll gain practical insight into:
- Getting started with TikTok Shop
- Organic, affiliate, LIVE and paid strategies
- Turning content and community into sales
- What successful brands are doing differently
- Where TikTok Shop is heading next
Agenda
4pm – Arrival (welcome drinks, snacks and networking)
4:30pm – Event starts with an intro to Kitch and how TikTok Shop works for brands
4:45pm – We welcome Sarah from Crayola to our fireside chat
5:30pm – Question time from the audience
6:00pm – Grazing dinner is served and more networking
7pm – Close
