Join KAM and Kitch on a webinar exclusive to Team Marketing members, as they unpack the key findings from the second annual State of Social report – the hospitality industry-wide benchmarking report dedicated to social media metrics, based on feedback from 68 hospitality brands.
What you’ll walk away with
- A knowledge of how hospitality brands are changing where they put their resource, focus and budget with regards to social; where they’re winning (and falling behind); and how to apply these insights to your own strategy.
Who should attend?
- Hospitality marketing directors, brand managers, social media leads, digital teams and senior decision-makers. The finding in the report are particularly valuable for anyone responsible for driving brand awareness, engagement, footfall or bookings through social media or for those shaping marketing investment and strategy across multi-site or growing brands.
What we’ll cover
- The biggest year-on-year shifts in hospitality social activity and performance
- How Instagram, TikTok, Facebook and LinkedIn are really performing in 2026 according to hospitality brands
- Where hospitality teams are struggling and how to close the gap between ambition and delivery
- The role of community, authenticity and UGC in driving loyalty and visits
- Why tracking and measurement remain a challenge and how to improve it
Who’ll be talking
- Katie Jenkins, Marketing Director, KAM
- Chloe Rafferty, Marketing Manager, Kitch
- Glenda Barber, Host and Community Lead, Team Marketing
