DOWNLOAD THE 2026 STATE OF SOCIAL REPORT
CRITICAL MARKETING INSIGHTS FOR UK HOSPITALITY BRANDS
State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.
It enables marketing teams and business leaders to:
- Benchmark performance against competitors
- Make informed strategic decisions at board level
- Back spending with data-driven metrics
- Elevate social performance and solidify brand presence online
WHAT HAVE WE COOKED UP FOR 2026?
This year, 68 hospitality brands completed our online survey delving into key Social Media reporting. Now we’re ready to share bigger and better research for 2026. We’re digging deeper into the paid side of social media, the role of AI and a new section on LinkedIn as well as gathering critical benchmarking data on Instagram, Facebook and TikTok performance metrics.
Contributors have received a detailed summary of the benchmark data and the topline findings are available now in a FREE report for the benefit of the whole industry.
The 2026 State of Social FREE report is available to download below.
If you have any further queries or feedback, please contact chloe@kitchsocial.com
WITH THANKS TO OUR 2025/26 SUPPORTERS:
PRIVACY STATEMENT
We are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and ensuring its lawful, fair, and transparent processing.
Your data is housed securely, and will never be shared publicly with any other brand, supplier or service provider.
