DOWNLOAD STATE OF SOCIAL 2025 REPORT
State of Social is the first industry-wide benchmarking report dedicated to social media metrics. Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.
It enables marketing teams and business leaders to:
- Benchmark performance against competitors
- Make informed strategic decisions at board level
- Back spending with data-driven metrics
- Elevate social performance and solidify brand presence online
CRITICAL MARKETING INSIGHTS FOR UK HOSPITALITY BRANDS
62 hospitality brands completed an online survey, capturing 35 social metrics across three platforms, along with responses to 25 additional questions about how brands manage social within their businesses. Contributors have received a detailed summary of the benchmark data and we shared the topline findings in a FREE report for the benefit of the whole industry.
Now we’re ready to share bigger and better research for 2026. We’re digging deeper into the paid side of social media, the role of AI and a new section on LinkedIn as well as gathering critical benchmarking data on Instagram, Facebook and TikTok performance metrics.
For our most up to date report, The 2026 State of Social survey can be downloaded here
If you have any further queries or feedback, please contact chloe@kitchsocial.com
WITH THANKS TO OUR 2024/25 SUPPORTERS:
DOWNLOAD THE 2025 STATE OF SOCIAL REPORT
PRIVACY STATEMENT
We are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and ensuring its lawful, fair, and transparent processing.
Your data is housed securely, and will never be shared publicly with any other brand, supplier or service provider.
