There’s something incredibly special about being recognised for work you genuinely believe in. At Kitch, we’re buzzing to share that we’ve been nominated for Best Use of TikTok at the UK Social Media Awards 2025,  AND Best Social Media Campaign by the UK Agency Awards.

 It’s all thanks to working with our incredible client, kate & tom’s.

This isn’t just a win for us, it’s a moment to highlight the importance of Kitch values: TikTok, when used with intention, creativity, and community at its heart, is one of the most powerful tools in a brand’s social toolkit.

A New Way to Do TikTok

If you’ve spent more than 10 minutes on TikTok, you know the platform is full of trends: the latest sounds, dances, viral challenges, and filters. It’s easy to assume that if you’re not jumping on the latest bandwagon, you’re falling behind.

But with kate & tom’s, a luxury holiday home rental brand, we took a different route. One that focused less on being reactive, and more on being relatable.

Instead of chasing trends, we created a TikTok strategy built around storytelling, aspirational living, and authentic experiences. We leaned into what kate & tom’s does best, curating unforgettable UK escapes, and translated that into scroll-stopping, community-building content that makes people daydream about countryside hot tubs and family reunions in Cotswold manors.

Why This Nomination Matters

Being nominated by the UK Social Media Awards is a huge moment for our team, not just because it’s a nod to the team, but because it validates a belief we hold deeply at Kitch:

Great TikTok doesn’t have to chase trends. It can set them.

This nomination is proof that brands can thrive on TikTok without sacrificing their identity, and that meaningful, well-crafted content can resonate far louder than a recycled dance routine.

Bring on October for the results…🤞🏻 Get in touch to see how we can help supercharge your TikTok strategy.