Networking is nothing new and is proven to be a successful strategy to make new connections, this can be done both in person or online. The events of recent years have taught us that by utilising social media platforms, especially LinkedIn, you can network from anywhere, no matter the circumstance.

Company pages allow LinkedIn members to learn more about specific businesses, goods or services and career prospects. You can often learn a lot about the culture and the people in the business.

Take a look at our tips below, to learn more about creating a professional LinkedIn page, networking on LinkedIn and how to boost engagement.

1. GOOD CONTENT

Posting good and informative content is a must. You should treat your company LinkedIn page as a place where followers can view good quality content that will both educate and inform them. The majority of the content you post should be your own, but you can also use 3rd party content if it supports your brand and you share the same values as the source.

2. STAY ACTIVE

Being active and posting regularly is essential. Ensure you post a couple of times a week to drive engagement. The more users who engage with your content, the greater exposure they’ll get since they’ll appear in more member feeds. Posting frequently will increase your reach but it does require time. If you struggle to think of content ideas then map out content pillars and test what performs best.

Ensure you are actively responding to engagement on posts, take the time to create conversations and share your expertise. Tag individuals when responding to encourage a response and gain further exposure.

3. HASHTAGS

Community hashtags are great to use on your page. Engaging with those hashtags on your feed will help you drive exposure for your brand and gain followers.

You should also be using hashtags in your own posts. We recommend using up to 5 at the end of your post, LinkedIn will recommend suggested hashtags to support your post. Hashtags ensure your content will be seen by more accounts within your target audience; this will allow you to expand the reach of your post and grow your following.

4. ANALYTICS

Using the built-in company LinkedIn page analytics is important as it will show you which content is working and what isn’t performing so well. You need to know what type of content drives good engagement and builds your audience. Giving your followers what they want to see will attract more followers.

A successful LinkedIn strategy is built on the foundations of an up-to-date page, quality content, and regular posting.

ENHANCE YOUR PAGE

Creating a standout company LinkedIn page is important as almost everyone will judge the way the branding looks before following your business.

  • Having a professional-looking page is essential, along with your profile picture being your logo. Utilise your brand colours in any designed posts to ensure consistency.
  • Creating your own banner photo is important and must reflect your branding.
  • A strong summary will highlight your business and what you offer. It helps you stand out amongst competitors and entice future followers.
  • It is essential to have the link to your website on your page. If people are interested in your content, it is likely they will want to investigate your brand further.

GAINING FOLLOWERS

There are many ways to build an engaged following and get a good reach on your page.

If you need some extra support on getting started then get in touch and we’d be happy to support you.

Written by:

Natalie Dunning

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