Understanding your brand and having a strong identity is key to a successful and engaging Instagram page, but it takes more than just an aesthetic feed to succeed.

Your social media channels are a chance to build and grow a community, sell products, and communicate directly to your audience. Here at Kitch, our social media platforms showcase what we do, how we do it, and the community we have built in a fun and relatable way all whilst promoting our services.

Creating a strong and cohesive brand, whether you are an established or an aspiring business, will help you stand out and become recognisable to potential customers.

Why Is Strong Branding So Important?

There are 2 billion active monthly Instagram users; the potential audience reach is enormous. However, this does mean your brand is at risk of becoming lost amongst the others. Ensuring that your branding is strong, cohesive, and clearly portrays your product or service is going to help you reach your target audience.

Firstly, let’s establish a couple of things;

  1. What Is Your Brand Identity?
  2. What Is Your Unique Selling Point?
  3. Are You Being Consistent?

1. Brand Identity

Brand Identity refers to all elements a company actively creates to portray the ideal image of itself to its target audience. It’s how a brand is perceived.

For example, Kitch is a strategic social agency with a well-earned reputation for growing thriving communities and supercharging brands online. Our amazing clients are spread across the food & drink, hospitality and lifestyle industries. Our Instagram page is a means to promote our services but also introduce the women behind the work. Our strong identity enables us to work with brands such as Panasonic Kitchen and Harry Ramsden’s, all established brands in their fields.

With Instagram being a highly visual social media platform, it’s important to get this right.

Your identity ranges from visual elements including the logo, imagery, and colour palettes to the more intangible elements like brand personality, tone of voice and values. Identifying who you are will help to differentiate yourself from competitors and act as the foundation to all your marketing channels.

Ole & Steen is a Danish bakery based in London and across the South, they portray a ‘Scandi’ minimalist aesthetic to their feed. Their Instagram is clean and concise, focusing mainly on their delicious products, and remaining true to their brand across posts, stories, and interaction with customers.

Ole & Steen - UK Instagram

Understanding who you are is going to set the foundations for Instagram content and help create a cohesive brand message and identity across all social media platforms used. Your brand identity sets the stage for how you communicate to your audience.

Here are some questions to help you get started:

  • How would you describe your brand in 1 sentence?
  • Who is your target audience?
  • How do you want your customers to perceive you?

2. What is your Unique Selling Point?

Your Unique Selling Point is the element of your business which differentiates you from your direct competitors, it’s what sets you apart. Take Kitch for example, our social media management service is unique as we offer community management 7 days per week, delivering personalised customer service daily, from 9am – 9pm. Clients know that we have their brands covered at all times and have repeatedly referred us to peers looking for similar support. To help identity what yours is, do your market research; look at your competitors and see what you are doing and how it is different from others.

Instagram has many different elements to portray this, starting with your bio. Our bio is easy to read, it portrays exactly what we do, and signposts followers to our website for more information.

Kitch - Instagram

3. Are you being consistent?

Instagram has a unique algorithm meaning the more you interact with your audience, the more you will show up organically on your followers’ feeds. As consumers, we want to buy from a reputable and trustworthy business. Consistently posting and interacting with your audience helps to build trust, gain an understanding of what your customer needs, and nurture an authentic relationship for repeat purchases.

Ultimately, consistency is key.

Here are some ideas to help organise your time and post more consistently on Instagram:

  • Schedule your posts and reels to optimise your time.
  • ‘Batch cook’ your images to build a content library.
  • Check out the analytics to find out what is working and what is not. Understanding what your customer wants will help future content creation.

How can Kitch help?

Kitch provides a range of social media services, we are experts at immersing ourselves within a brand and can help shape your social strategy in line with your business objectives.

Need some more help? Drop us an email, we would love to help.

Written by:

Susan Zwinkels

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