Social Media Strategy in Hospitality Needs a Rethink

What if your social media strategy wasn’t just about going viral, but about building something that truly lasts?

That’s exactly what our Founder, Natalie Dunning, explores on her episode of the Hospitality Mavericks podcast with Michael Tingsager.

The Power of Purpose-Led Branding

In this insightful conversation, Natalie shares why hospitality brands need to shift from short-term tactics to long-term brand building, starting with purpose.

Together, they cover:

✅ The most common mistakes hospitality brands make on social
✅ Why values-led branding matters more than ever
✅ How to turn your digital presence into a thriving online community

Turning Social Media into a Community-Building Tool

For hospitality operators, brand teams and marketers, this episode is packed with practical advice. Learn how to create content that connects, build loyal audiences, and use storytelling to strengthen your brand voice.

Listen to the Full Episode

🎧 Tune in now to hear Natalie’s take on what it really means to build a community-first brand in today’s digital landscape.

Thanks to the Hospitality Maverick‘s sponsor Sona and to Michael for a brilliant conversation.