We are teaming up once again with YFood, for the second co-hosted edition of YFood Brekkie & Conversations — and it’s shaping up to be a standout.
We’ll be exploring their CREATE theme: how technology, innovation, and an ever-evolving landscape are transforming the way we create Food & Drink products, menus, and experiences. And one thing is impossible to ignore — Social.
Social doesn’t just market food anymore. It shapes consumer demand, drives trends, sparks shortages on supermarket shelves (particularly feta!), and supercharges the growth of challenger brands. So the question is: should social strategy be built into products and experiences from the very start — not added on later?
When & Where
In this session we’ll explore:
How to design meaningful, authentic phygital (physical + digital) Food & Drink products, menus and experiences
What authenticity really means in a world beyond being simply “Instagrammable”
How physical and digital brand experiences should align
The evolving role of User Generated Content and UCG strategies
Where social listening can (and should) influence creation
And in a socially empowered, multi-channel world — where AI adds value, and where it doesn’t
From phygital experiences to social strategy and UGC, this session dives into how social can — and perhaps should — be embedded directly into the CREATION process itself.
Join us for breakfast and conversation. Come ready not just to learn, but to share. We’ll be joined by leading voices in food & drink marketing alongside industry operators with real-world experience creating integrated, innovative strategies across products, menus, and experiences.
In true YFood Style, the guest-list will be epic, networking will be curated, food will be delicious and the energy will be high!
Event Speakers
- Rameez Al Aghbar – Client Partner, QSR, TikTok
- David Tester – Head of Marketing, Franco Manca
- Louie Blake – Co-Founder, Long Lane
- Chloe Rafferty – Marketing Manager, Kitch
- Nadia El Hadery – Founder, YFood
This is an invite-only special breakfast, however, if you think you’ll make a great addition to the event feel free to apply and we’ll get back to you ASAP.
