Wright Bros logo
Wright Bros logo

Grow The Wright Brothers Online Community

In April 2020, Wright Brothers took their seafood to the masses via Wright Brothers At Home, a new e-commerce business born from the Covid crisis. The initiative supported the British fishing industry, delivering seafood direct from shore to door. Post pandemic, they welcomed customers back into their restaurants, while continuing to drive online sales.

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TOTAL ENGAGEMENTS
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TOTAL IMPRESSIONS
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REEL VIEWS

” The Kitch team are a pleasure to work with. Their professionalism and dedication in handling our social media has been an immense support to our company. The incredibly friendly staff are highly communicative and organised, all while giving your company a client service that always goes the extra mile! “

Wright Bros logo

” The Kitch team are a pleasure to work with. Their professionalism and dedication in handling our social media has been an immense support to our company. The incredibly friendly staff are highly communicative and organised, all while giving your company a client service that always goes the extra mile! “

Wright Bros logo

The Challenge

Kitch were engaged to deliver a seamless social strategy for Wright Brothers. The objective was to increase engagement, grow following and provide excellent customer service. Our team also focused on driving sales, driving brand growth via paid social.

Our Approach

Daily community management was paramount to building a strong brand reputation, including out-of-hours monitoring in evenings and weekends. The personalised engagement strategy saw us create conversations and opportunities by getting followers talking.

For content, we appealed to the Instagram algorithm by sharing significantly more Reels, built with user-generated style content captured by our team. To expand their online audience, we launched the Wright Brothers TikTok channel, posting dedicated content in line with key trends.

An influencer outreach strategy was rolled out to boost authentic recipe content and drive sales. Creators such as Clerkenwell Boy, Rosie Birkett and Sophie Rushton-Smith delivered unique brand posts; including an exclusive giveaway.

A brand partnership was set up with Great British Chefs, targeting their audience with an on-site competition to gain email data. This was supported by an Instagram competition, social posts, on-site articles and newsletter features.

Paid social was used to drive website purchases, deliver a positive ROAS for the business and amplify the reach of the organic social strategy.

RESULTS

In one year, we increased engagement by 135% and delivered over 11M impressions. Engagements were of a higher quality, with a 611% increase in Instagram Direct Messages, showcasing a more personalised customer-focused approach. Wright Brothers gained over 4K opt-in marketing emails from the Great British Chefs brand partnership.