Driving Online Retail Sales
The Wright Brothers At Home range was launched in April 2020 in response to the Covid crisis. Wright Brothers pivoted their restaurant business to provide an online fishmonger service and ongoing support to the British fishing industry.
” The Kitch team are a pleasure to work with. Their professionalism and dedication in handling our social media has been an immense support to our company. The incredibly friendly staff are highly communicative and organised, all while giving your company a client service that always goes the extra mile! “
” The Kitch team are a pleasure to work with. Their professionalism and dedication in handling our social media has been an immense support to our company. The incredibly friendly staff are highly communicative and organised, all while giving your company a client service that always goes the extra mile! “
The Challenge
While the seafood sales soared during lockdown, post pandemic, the online business was in need of a boost to drive sales for the Wright Brothers At Home collection.
Our Approach
We delivered an ad campaign targeting existing customers on Facebook and Instagram. User-generated style content featuring Robin Hancock – founder of Wright Brothers, was developed to create social-led videos alongside more curated photo content.
We tapped into warm leads by utilising data from previous ad campaigns, delivering content to followers who had previously converted. We also created lookalike audiences to target individuals with similar interests and demographics.
All elements of the campaign was tested to maximise performance and results; including ad copy, headlines, images and video content.
RESULTS
The campaign delivered a much-needed boost to sales, converting 72 website purchases and a Return on Ad Spend rate of 3.96.
