Primal logo
Primal logo

HIIT Bench Influencer Campaign

Primal offers high-quality strength training equipment for home and commercial gyms. They believe in strength as a feeling, mindset and a will to succeed; inspiring others to discover their potential.

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TOTAL ENGAGEMENTS
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REEL PLAYS
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TOTAL REACH

” Working with Kitch has been a joy – they always bring such a positive, upbeat attitude to the table and they are extremely responsive, making them a safe pair of hands for the fast-paced world of social. “

Primal logo

” Working with Kitch has been a joy – they always bring such a positive, upbeat attitude to the table and they are extremely responsive, making them a safe pair of hands for the fast-paced world of social. “

Primal logo

The Challenge

As our existing client, we were asked to drive sales and awareness for the Primal Personal Series HIIT Bench Package via social media.

Our Approach

We rolled out a dedicated gifted influencer campaign, partnering with trusted influencers to engage a new audience. The follower demographics of each creator was assessed to ensure they were relevant to the brand.

We collaborated with influencers such as Marcel Nathaniel, James Beardwell, Kieran Nicholls and Mesha Moinirad to create a full-body workout from home. Creator content showcased the different elements of the HIIT Bench Package in action and highlighted key features.

RESULTS

The campaign drove 73.3K reach, 5.65K engagements and 177K Reel plays.