Gusbourne needed a more effective paid strategy to improve return on investment, increase sales, and cut through an increasingly competitive wine market. The challenge was to reach high-intent customers efficiently while delivering stronger commercial results from paid media activity.

We rebuilt Gusbourne’s paid social strategy from the ground up, combining audience intelligence with creative-first execution. Using detailed performance data, we developed highly targeted lookalike audiences to reach consumers most likely to convert, while introducing a dynamic mix of creative formats including Reels, video storytelling, and carousel ads designed to capture attention and drive engagement. Continuous optimisation throughout the campaign ensured budget was focused on the highest-performing audiences and content. The result was a significant uplift in sales and a substantial improvement in ROI, outperforming the previous year’s performance and proving the value of a data-driven, creatively led paid social strategy.

The campaign delivered exceptional commercial impact, generating a +538% increase in website sales, +525% increase in landing page views and a +506% increase in ROAS, compared to the previous reporting period. By combining highly targeted audience strategies with engaging creative, Gusbourne was able to significantly increase traffic, drive more qualified visitors to site, and convert demand into measurable revenue growth, despite challenging market conditions.