Goodwoof logo
Goodwoof logo

Goodwoof TikTok Strategy

Based on our doorstep in West Sussex, the Goodwoof event is a grand celebration of all things dog at Goodwood, England’s greatest sporting estate.

0
TOTAL ENGAGEMENTS
0
VIDEO VIEWS
0
NEW FOLLOWERS

” Kitch offered us a competitively priced and comprehensive digital service including community and influencer management, bespoke content creation, competitor benchmarking and audience analysis. They’ve impressed us by not only exceeding on deliverables and supporting us with new strategies to meet our KPIs, but by going the extra mile to win over multiple-stakeholders with great spirit and thoughtfulness to our brand values. “

Goodwoof logo

” Kitch offered us a competitively priced and comprehensive digital service including community and influencer management, bespoke content creation, competitor benchmarking and audience analysis. They’ve impressed us by not only exceeding on deliverables and supporting us with new strategies to meet our KPIs, but by going the extra mile to win over multiple-stakeholders with great spirit and thoughtfulness to our brand values. “

Goodwoof logo

The Challenge

Roll out a new and elevated TikTok strategy for Goodwoof with the aim to reach a global audience and create viral dog content.

Our Approach

Tasked with driving following and engagement on TikTok, our team tapped into key trends and sounds to build the content strategy. User generated content was used to capture a playful and fun tone for the channel. We were were quick to share re-active posts when new trends surfaced, helping to grow the virality of the account.

We utilised ad budget to deliver a paid TikTok strategy, including Spark ads to amplify the top performing organic posts.

We provided community management across all platforms 7 days per week from 9am – 9pm, ensuring engagements were acknowledged or responded to.

For the event in May, we will roll out an influencer marketing campaign to drive ticket sales and be on site to capture TikTok content during the event.

RESULTS

We wasted no time – except for maybe watching one too many cute dog videos – in delivering results. In two months, we produced 2.2 million video views, grew their TikTok following by 16.1k and engagement is up by 8,117%.