Bravissimo’s Social Strategy
Bravissimo is a much-loved UK lingerie and swimwear brand on a mission to uplift women through better-fitting bras, body confidence, and bold self-expression.
” I can’t even put into words how much we’ve loved working with you guys! You’ve been absolutely brilliant and you’ve really helped move our content forward, we’re in a great place now. “
” I can’t even put into words how much we’ve loved working with you guys! You’ve been absolutely brilliant and you’ve really helped move our content forward, we’re in a great place now. “
The Challenge
Following a wider brand regeneration, Bravissimo approached Kitch to reenergise their social strategy. The aim was to bring fresh energy and confidence to the content, connect with their core audience more deeply, and grow reach among new and existing customers.
Our Approach
We developed a social-first strategy focused on platform-specific content, community engagement and bold, educational storytelling. The goal was to position Bravissimo as a trusted, feel-good authority – standing out from competitors through real talk, real bodies and empowering stories.
We managed Bravissimo’s presence across Facebook, Instagram and TikTok, delivering content tailored to each platform’s audience and behaviours. Creative direction was informed by social trends, cultural moments and community insights – ensuring the content stayed fresh, relevant and inclusive.
To keep things reactive and relatable, we ran regular shoots both in-store and on location, capturing UGC-style video and photography with a focus on authenticity and confidence. Brand partnerships added further depth, introducing Bravissimo to new audiences through shared values and social storytelling.
Alongside organic strategy, we supported paid social by producing performance-led assets optimised to drive reach, engagement and conversions – helping Bravissimo connect with more customers in more meaningful ways.
RESULTS
Over six months, we delivered strong results across all channels for Bravissimo. TikTok saw a 36% uplift in channel profile views, reaching 39.8K, while Facebook video views surpassed one million – a 130% increase. Across platforms, Bravissimo’s content generated over 73.8K engagements and reached nearly 14 million people.
