In this episode of Captive Conversations – The Hospitality Podcast, Adam sits down with Susan – Kitch’s CMO, to unpack what’s really working in hospitality marketing right now.
From the explosive power of TikTok to the untapped potential of employee-generated content, Susan brings a no-nonsense, refreshingly real view of how hospitality brands can stand out online – without blowing their budgets.
Key Highlights
- Why TikTok is dominating attention (and why ad budgets need to catch up)
- How authenticity beats polish on social platforms
- What hospitality can learn from retail when it comes to content
- Smart repurposing strategies from brands like M&S and Young’s Pubs
- The underrated impact of early hospitality jobs on communication skills
- Tools & platforms to watch: Candid, Growdash, Sam’s School of Marketing, and AI-led delivery marketing
Whether you’re a GM, marketer, or founder, this episode is packed with actionable gems.
